$99 Button Downs

We are a fashion brand built around luxury men’s shirts that feel as sharp as they look. Each shirt is cut from European fabrics sourced from renowned mills and produced in small batches, so the pattern you pick is rarely seen on anyone else. Thoughtful details, from contrast trims to distinctive buttons, give every style a point of view. 

The result is a collection of limited edition shirts that balances standout design with everyday wearability and long-term quality. Fit and fabric work with the right details to help you look pulled together without feeling overdone.

Design starts in the U.S., where the team focuses on fit, fabric, and personality for every shirt. Production then moves to expert factories that work with premium European fabrics from Italy, Portugal, and beyond. These partners specialize in shirtmaking, from precise stitching to clean seams and crisp collars. Shirts are pre-washed to help reduce shrinkage, so your size stays dependable over time. 

That combination of American design sensibility and European craftsmanship is what gives the shirts their polished drape, rich color, and elevated feel straight out of the box.

Shirts are produced in small, intentional runs instead of mass-market volumes. For many designs, only a small number of shirts are made from each fabric, so quantities stay tight by design. Once a size range in a style sells through, it is rarely brought back in the same fabric and pattern. New capsules arrive throughout the year, so the assortment stays fresh while your favorite limited edition shirts remain uncommon. 

This approach to small-batch production lets you build a leading men’s fashion brand wardrobe that feels collected rather than generic, with pieces that often become conversation starters.

Shopping for luxury men’s shirts should feel low-pressure. If something isn’t right, you can start a return or exchange through the online Return & Exchange Portal within the 30-day window, as long as items are unworn and in original condition. The process is guided step-by-step, and support is available if you have questions about timing or eligibility. For complete details, visit the Return & Exchange page.

Yes. In-store stylists help you refine sizing and choose pieces for events or everyday rotation. You can also connect online for guidance with fit, fabric, and styling ideas. Use the Fit Guide to compare tailored fit and slim fit measurements, then visit the Locations page to explore brick-and-mortar sites where you can work with a stylist in person. 

From first shirt to full wardrobe update, the experience is designed to feel easy and elevated, so dressing well becomes something you look forward to. Select brick-and-mortar locations in Minnesota, Arizona, Texas, Florida, Nevada, and Pennsylvania bring that service to life with teams who know the product and how to style it around your day.